Carbon County Clash January 2025 Edition: 18235 vs. 18624
Welcome to the Carbon County Clash, your monthly source for in-depth analysis and data-driven insights into the Carbon County commercial real estate market!
In this edition, we're diving deep into two distinct zip codes: 18210 (Albrightsville) and 18071 (Lehighton). Using a year's worth of Placer.AI data, we'll uncover the trends, patterns, and key takeaways that can help healthcare providers, investors, and developers make informed decisions.
Regional Change Zip Code Visitation Trends
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Analysis: While Albrightsville (18210) has experienced a 10% year-over-year growth in foot traffic, Lehighton (18071) shows a -4% change. This indicates that Albrightsville is attracting more visitors compared to the previous year, while Lehighton has seen a slight decrease in foot traffic.
Monthly Trends Monthly Visitation Trends
Analysis: Examining the monthly year-over-year percentage change in foot traffic reveals interesting trends. Albrightsville (18210) saw a significant increase in foot traffic in March and April 2024, peaking at 115% growth in April, followed by a gradual decline towards the end of the year. Lehighton (18071) experienced a similar trend, peaking in March and April 2024, but with a more dramatic decline throughout the rest of
Top Properties (All Property Types)
Analysis: The top 5 most visited properties in each zip code are dominated by essential services and convenience stores, such as Dollar General, Sunoco, and Country Harvest Family Market. This suggests that these categories are essential for residents and visitors in both areas.
Top Properties (Retail)
Analysis: The top 5 retail properties in each zip code are similar to the overall top 5, with a focus on discount stores and gas stations. This highlights the importance of value-oriented retail and convenience in both Albrightsville and Lehighton.
Top Properties (Dining)
Top Properties: Dining
Analysis: The dining categories in both zip codes are limited, with a focus on quick and convenient choices. National chains like Dunkin' Donuts and Subway are present in both areas, while local favorites like Hunan House and Claude's Creamery offer unique dining experiences.
Top Properties (Travel)
Analysis: There are no significant travel-related properties in either zip code, suggesting that both Albrightsville and Lehighton are primarily serving local residents and day-trippers rather than overnight tourists.
In-depth Analysis of Top Prominent Retail Properties
Beyond the surface-level trends, let's dive deeper into the competitive landscape and consumer behavior within these two zip codes. We'll focus on two prominent retail properties - Dollar General in Albrightsville (18210) at 2592 PA-903 and Country Harvest Family Market in Lehighton (18071) at 572 Delaware Ave - to uncover the factors driving their success and the challenges they face.
Understanding the True Trade Area (TTA)
Before we dive into the specifics, it's important to understand the concept of the True Trade Area (TTA). Traditionally, businesses defined their trade areas using simple metrics like radius or drive time. However, these methods often provided an inaccurate picture of the actual customer base.
The TTA offers a more precise and data-driven approach. By analyzing customer data and identifying the geographic areas that generate the highest percentage of visits to a specific location, we can gain a clearer understanding of where a business's core customers reside. This information is invaluable for making informed decisions about marketing, expansion, and competition.
Placer.ai's Market Landscape - TTA feature takes this analysis a step further by identifying the top 10 properties of the same (or similar) class within a 50-mile radius of the subject property. This allows us to compare and contrast the competitive landscape and identify potential threats and opportunities.
With this understanding of the TTA, let's explore the competitive landscape and consumer behavior surrounding Dollar General and Country Harvest Family Market.
Market Landscape - True Trade Area: A Glimpse into the Competitive Landscape
The Market Landscape - True Trade Area feature in Placer.ai provides a snapshot of the competitive landscape surrounding a particular property. By identifying the top 10 properties of the same (or similar) class within a 50-mile radius, we can gain valuable insights into the market share and competitive pressures faced by the subject property. This information can be crucial for businesses looking to understand their position in the market, identify potential threats, and develop strategies to attract and retain customers.
Market Landscape - True Trade Area for Dollar General
18210 (Albrightsville): Dollar General: The True Trade Area analysis for Dollar General reveals that the store draws a significant portion of its customers from a 50-mile radius, with the 30/50/70% traffic volume breakdown indicating a strong concentration of customers within a 5, 10, and 20-mile radius respectively. This suggests that Dollar General serves as a primary discount retail destination for a considerable portion of the surrounding area. The top comparable properties within this trade area include Walmart in Lehighton, Home Depot in Hazleton, and Lowe's in Wilkes-Barre, indicating that Dollar General faces competition from other discount retailers, home improvement stores, and possibly grocery stores.
Market Landscape - True Trade Area for Country Harvest Family Market
18071 (Lehighton): Country Harvest Family Market: The True Trade Area for Country Harvest Family Market reveals that the store draws a significant portion of its customers from within a 50-mile radius, with the 30/50/70% traffic volume breakdown indicating a strong concentration of customers within a 10, 20, and 30-mile radius respectively. This suggests that Country Harvest serves as a primary grocery destination for a considerable portion of the surrounding area. The top comparable properties within this trade area include Walmart in Lehighton, Redner's Warehouse Market in Hazleton, and Giant Food Store in Brodheadsville, indicating that Country Harvest faces competition from other grocery stores, discount retailers, and convenience stores.
Comparison: Comparing the True Trade Areas of both stores reveals that Country Harvest Family Market has a broader reach, drawing customers from a larger area than Dollar General. This could be attributed to the nature of their businesses, as grocery stores typically serve a wider customer base than discount retailers. Both stores face competition from similar types of businesses, including Walmart, which has a presence in both trade areas.
Visitor Journey Routes (Car):
18210 (Albrightsville): Dollar General: The analysis of car routes leading to Dollar General shows that the store benefits from good accessibility and visibility. The different colors on the roads, representing the volume of visits, highlight the key access points and traffic patterns. The darker shades of red and orange indicate higher traffic volumes, suggesting that these routes are crucial for customer access. The map reveals a concentration of darker-colored routes originating from the north and east, particularly along PA-903 and I-80, indicating that these are the primary sources of customer traffic for this location.
The analysis of car routes leading to Country Harvest Family Market indicates that the store is well-connected to the local road network and easily accessible for customers. The visualization also highlights the varying traffic volumes on different routes, with the darker shades indicating higher traffic. The concentration of darker shades on PA-209 west of the store emphasizes the importance of this route for customer access, while lighter shades on other routes suggest a lower volume of traffic from those directions.
Comparison: Comparing the Visitor Journey Routes for both stores highlights the importance of accessibility and visibility for retail success. Both Dollar General and Country Harvest Family Market benefit from being located near major roadways, ensuring convenient access for customers. The visualizations also reveal the key access points and traffic patterns for each store, providing valuable insights for marketing and operational strategies. For instance, Dollar General may want to focus its marketing efforts on the areas to the north and east, particularly along PA-903 and I-80, while Country Harvest could prioritize attracting customers from the west along PA-209.
Conclusion
The Carbon County commercial real estate market is dynamic and full of opportunities. By understanding the unique characteristics of each zip code, healthcare providers, investors, and developers can make informed decisions that drive success.
This edition of Carbon County Clash has shed light on the distinct characteristics of Albrightsville (18210) and Lehighton (18071), highlighting the importance of analyzing various factors such as foot traffic trends, top properties, trade areas, and visitor journey routes. By understanding these factors, businesses can make informed decisions about location, marketing, and competition.
Remember, the key to success in commercial real estate is knowledge. By staying informed and engaged, you can make the most of the opportunities that Carbon County has to offer. To get the full report on Dollar General vs. and Country Harvest, leave a comment or sign up for market reports. If you want a consumer traffic report for your property, please request it through this form.
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