Delco Data Dive: February 2025 Edition - 19082 vs. 19014
Welcome to the February 2025 edition of Delco Data Dive, where we take a deep dive into the Delaware County commercial real estate market! This month, we're focusing on two distinct zip codes: 19082 (Upper Darby) and 19014 (Aston). Both areas offer unique opportunities for investors, developers, and businesses, but understanding their nuances is key to making informed decisions. Let's explore what the data reveals!
Regional Change
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19082 (Upper Darby): This zip code saw a 4% increase in visits year-over-year (YoY). This suggests a positive trend with potential for growth.
19014 (Aston): In contrast, 19014 experienced a more significant increase in visits, with a 7% increase YoY. This indicates a more dynamic trend with greater potential for growth compared to Upper Darby.
This initial data suggests that 19014 may be currently experiencing more dynamic foot traffic compared to 19082. However, let's delve deeper into the monthly trends to gain a more comprehensive understanding.
Monthly Trends
19082 (Upper Darby): Throughout 2024, 19082 exhibited some fluctuation in visits across all categories (all visits, dining, and retail). There was a notable peak in July across all sectors, potentially driven by seasonal factors or local events. Dips occurred in March and September, with retail visits showing the most significant decline in September. This suggests some variability in consumer activity, potentially influenced by seasonal factors or local events.
19014 (Aston): Similarly, 19014 demonstrated fluctuations in visits throughout the year across all categories, with a peak in June for all visits and retail, and a peak in August for dining. Dips were observed in February and November, with retail visits experiencing the most significant decline in November. This indicates some variability in the customer base, potentially influenced by seasonal factors or local events.
The monthly trends suggest that both zip codes experience some variability in consumer foot traffic throughout the year, which businesses should consider when planning and forecasting.
Identifying Key Drivers of Foot Traffic
Top Properties: All Property Types Combined
19082 (Upper Darby):
Bond Shopping Center (Neighborhood Centers)
Shops at 69th Street (Neighborhood Centers)
69th Street Plaza (Neighborhood Centers)
Wawa (Convenience Store)
The Fresh Grocer (Grocery Store)
The top properties in 19082 are dominated by retail destinations, with shopping centers and a convenience store occupying the top spots. This highlights the importance of retail in this zip code, drawing visitors for a variety of shopping needs.
19014 (Aston):
Wawa (Convenience Store)
Wawa (Inc. Short-Visits) (Convenience Store)
Aston Center (Strip/Convenience)
Giant Food Store (Grocery Store)
Wawa (Inc. Short-Visits) (Convenience Store)
The top properties in 19014 are also dominated by retail destinations, with Wawa convenience stores and a shopping center occupying the top spots. This also highlights the importance of retail in this zip code, drawing visitors for a variety of shopping needs.
Top Properties: Retail
19082 (Upper Darby):
Bond Shopping Center (Neighborhood Centers)
Shops at 69th Street (Neighborhood Centers)
69th Street Plaza (Neighborhood Centers)
Wawa (Convenience Store)
The Fresh Grocer (Grocery Store)
19014 (Aston):
Wawa (Convenience Store)
Wawa (Inc. Short-Visits) (Convenience Store)
Aston Center (Strip/Convenience)
Giant Food Store (Grocery Store)
Wawa (Inc. Short-Visits) (Convenience Store)
In both Upper Darby and Aston, convenience stores and shopping centers dominate the retail landscape. This suggests that residents in these areas rely heavily on easily accessible retail options for their daily needs.
Top Properties: Dining
19082 (Upper Darby):
McDonald's (Fast Food Restaurant)
Popeyes Louisiana Kitchen (Fried Chicken Joint)
Wendy's (Fast Food Restaurant)
Great American Pub (American Restaurant)
Taco Bell (Taco Restaurant)
19014 (Aston):
Taco Bell (Taco Restaurant)
Applebee's (American Restaurant)
Popeyes Louisiana Kitchen (Fried Chicken Joint)
Aston Diner (Diner)
Dairy Queen (Ice Cream Shop)
In Upper Darby, fast-food chains dominate the dining scene, with McDonald's and Wendy's leading the way. In Aston, there's a broader mix of dining options, with Taco Bell, Applebee's, and Popeyes Louisiana Kitchen attracting a diverse clientele.
Top Properties: Travel
There are no reported travel properties.
In-Depth Analysis: Bond Shopping Center vs. Wawa
Now, let's delve deeper into the performance of two prominent retail destinations in our featured zip codes: Bond Shopping Center (815 Lansdowne Ave, Upper Darby, PA 19082) and Wawa (5008 Pennell Rd, Aston, PA 19014-1868 # 8027). We'll analyze their Trade Area Overlap to understand their shared customer base and potential competition.
Trade Area Analysis - Trade Area Overlap
The Trade Area Overlap helps us understand the extent to which two properties share a customer base. We examined the True Trade Area with a Traffic Vol of 70%, representing the areas where 70% of each property's visitors originate from.
Bond Shopping Center: The Trade Area Overlap for Bond Shopping Center and Wawa reveals that they share a small portion of their customer base, with only a 1.2% overlap for Wawa and 3.3% for Bond. This suggests that while both properties attract customers from the surrounding areas, their primary customer bases are distinct.
Wawa: Similarly, Wawa's Trade Area Overlap with Bond Shopping Center shows a small shared customer base. This indicates that Wawa primarily serves a different market segment compared to Bond Shopping Center.
The limited Trade Area Overlap highlights the distinct market niches of each establishment. Bond Shopping Center, with its diverse tenant mix, caters to a broader range of shopping needs, while Wawa focuses on convenience and quick service.
Looking at the total trade area, Bond Shopping Center has a larger reach than the Wawa, encompassing a wider geographic area. This could be attributed to the variety of tenants at Bond Shopping Center, including a grocery store, a department store, and several restaurants, which attract a wider range of customers compared to Wawa's focus on convenience items and fuel.
Insights
The February 2025 Delco Data Dive reveals distinct trends in Upper Darby and Aston. Aston demonstrates a more dynamic retail landscape with a higher year-over-year increase in foot traffic, while Upper Darby shows a more modest growth. Both areas experience fluctuations in monthly visits, suggesting the influence of seasonal factors and local events. The top properties in both zip codes are dominated by retail destinations, highlighting the importance of convenient shopping options for residents. The in-depth analysis of Bond Shopping Center and Wawa reveals distinct trade areas and market niches, suggesting opportunities for both competition and collaboration. Overall, understanding these trends and nuances is crucial for businesses and investors seeking to capitalize on the opportunities in these dynamic Delco markets.
Next Delco Data Dive: Revealed
For our next Delco Data Dive, we'll be exploring two zip codes with a mix of residential, commercial, and recreational areas: 19064 (Springfield) and 19023 (Boothwyn). Stay tuned for an in-depth analysis of these areas and their potential for investors, developers, and businesses.
Engaging with Our Community
We encourage you to share your thoughts, questions, and insights on the data presented in this month's Delco Data Dive. How do you see these trends impacting the future of these zip codes? Let's connect and discuss the possibilities!
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