Welcome back to the NoCo Numbers Showdown, your monthly deep dive into the Northampton County commercial real estate market! In this edition, we're comparing two dynamic shopping centers: Northampton Crossing (18045) and Nazareth Plaza (18064). Let's see how these retail hubs stack up based on the latest Placer.AI foot traffic data.

Regional Change

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Both Northampton Crossing and Nazareth Plaza are located in zip codes that saw positive year-over-year growth in foot traffic, with 18045 experiencing a +1% increase and 18064 showing a +2% rise. This indicates healthy economic activity and consumer engagement in both areas.

Monthly Trends

Both Northampton Crossing and Nazareth Plaza show positive year-over-year growth in foot traffic for most of the past 12 months. Northampton Crossing's trend fluctuates between -25% and +5%, with a dip in the winter and a peak in the summer, possibly due to seasonal shopping patterns. Nazareth Plaza shows a more stable trend, ranging from -15% to +15%, with a less pronounced dip in the winter, suggesting less sensitivity to seasonal changes.

Top Properties: All Property Types Combined

18045 (Northampton)

1. Northampton Crossing (Power Center)

2. Southmont Plaza (Community Shopping Center)

3. Walmart (Big Box Store)

4. Lower Nazareth Commons (Community Shopping Center)

5. Palmer Town Center (Community Shopping Center)

18064 (Nazareth)

1. Nazareth Plaza (Neighborhood Center)

2. Giant Food Store (Grocery Store)

3. Wawa (Convenience Store)

4. Aldi (Grocery Store)

5. Dollar Tree (Discount Store)

Top Properties: Retail

18045 (Northampton)

1. Northampton Crossing (Power Center)

2. Southmont Plaza (Community Shopping Center)

3. Walmart (Big Box Store)

4. Lower Nazareth Commons (Community Shopping Center)

5. Palmer Town Center (Community Shopping Center)

18064 (Nazareth)

1. Nazareth Plaza (Neighborhood Center)

2. Giant Food Store (Grocery Store)

3. Wawa (Convenience Store)

4. Aldi (Grocery Store)

5. Dollar Tree (Discount Store)

Top Properties: Dining

18045 (Northampton)

1. Chick-fil-A (Fast Food Restaurant)

2. McDonald's (Fast Food Restaurant)

3. Dunkin' Donuts (Donut Shop)

4. Texas Roadhouse (Steakhouse)

5. Wendy's (Fast Food Restaurant)

18064 (Nazareth)

1. Dunkin' Donuts (Donut Shop)

2. Valley View Diner (Diner)

3. Pizza Joe's (Pizza Place)

4. Domino's Pizza (Pizza Place)

5. China Wok (Chinese Restaurant)

Top Properties: Travel

18045 (Northampton)

1. Holiday Inn Express & Suites Easton (Hotel)

2. TownePlace Suites by Marriott Bethlehem Easton (Hotel)

3. Springhill Suites Easton Pa (Hotel)

4. Quality Inn (Hotel)

5. Hampton Inn (Hotel)

18064 (Nazareth)

No significant travel properties to report.

In-depth Analysis: Northampton Crossing vs. Nazareth Plaza

For our in-depth analysis, we'll compare Northampton Crossing and Nazareth Plaza, focusing on their Market Landscape - True Trade Area and Visitor Journey - Routes (vehicle) data.

Understanding True Trade Area (TTA)

True Trade Area (TTA) is a powerful tool for understanding the geographic reach of a particular location. It's based on the analysis of mobile device data to identify where visitors to a specific location are coming from. TTA is typically broken down into three zones:

• 30% Volume: This zone represents the area where 30% of visitors to the location originate from. It's considered the core market for the location.

• 50% Volume: This zone represents the area where 50% of visitors to the location originate from. It's considered the primary market for the location.

• 70% Volume: This zone represents the area where 70% of visitors to the location originate from. It's considered the secondary market for the location.

Market Landscape - True Trade Area

Market Landscape: Northampton Crossing is surrounded by a diverse mix of retail properties within a 50-mile radius, including other power centers, community shopping centers, and big box stores. This competitive landscape highlights the importance of understanding the unique strengths and offerings of each property. Northampton Crossing boasts a diverse tenant mix, including major retailers like Walmart, Sam's Club, Kohl's, and Hobby Lobby, along with popular dining options like McDonald's, Starbucks, and Chipotle. This variety of tenants caters to a wide range of shopping and dining needs, contributing to the center's regional appeal.

True Trade Area: Northampton Crossing's True Trade Area extends beyond the immediate vicinity of the shopping center, drawing customers from a wide radius. This indicates that Northampton Crossing serves as a regional destination for shoppers seeking a variety of products and services.

Market Landscape: Nazareth Plaza is located in a less densely populated area, with fewer competing retail properties within a 50-mile radius. This suggests that Nazareth Plaza may have a stronger hold on the local market, facing less competition from neighboring shopping centers. Nazareth Plaza features a mix of essential retailers and service providers, including Giant Food Store, Planet Fitness, Dollar Tree, and AutoZone. This tenant mix caters to the everyday needs of the local community, contributing to the center's strong local presence.

True Trade Area: Nazareth Plaza's True Trade Area is more concentrated around the shopping center's location, indicating that it primarily serves the local Nazareth community. This suggests that Nazareth Plaza has established a strong presence within its immediate neighborhood, catering to the needs of local residents.

Visitor Journey - Routes (vehicle)

The majority of Northampton Crossing's customers arrive by car, with major routes originating from the north, south, and west. This suggests that Northampton Crossing benefits from its proximity to major roadways and its convenient location for shoppers traveling from different parts of the region.

Legend:

• Red Line: Highest Volume of Visits

• Purple Line: Lowest Volume of Visits

Nazareth Plaza's customers also arrive primarily by car, with major routes originating from the north and south. This indicates that Nazareth Plaza benefits from its location on a major thoroughfare, making it easily accessible for shoppers traveling from different parts of Nazareth.

Key Takeaways

Both Northampton Crossing and Nazareth Plaza serve as vital hubs for their respective communities, providing a diverse mix of retail, dining, and service options. Northampton Crossing's strength lies in its wide range of offerings and its regional draw, while Nazareth Plaza excels in its strong local presence and convenient accessibility.

To get the full report on Northampton Crossing and Nazareth Plaza, leave a comment or sign up for market reports. If you want a consumer traffic report for your property, please request it through this form.

Next NoCo Numbers Showdown: 18040 vs. 18067

Disclaimer

The insights presented in this blog post are based on Placer.AI foot traffic data and are intended for informational purposes only. They should not be considered investment advice.