Bucks Co. Brawl January 2025 Edition: 18940 vs 19067
Welcome to the January 2025 edition of Bucks Co. Brawl, where we dive deep into the exciting world of Bucks County commercial real estate! This month, we're facing off two vibrant zip codes: 18940 (Newtown) and 19067 (Morrisville). We'll use Placer.AI's foot traffic data to uncover the hidden patterns and trends that shaped the past year.
[Click on images to enlarge.]
Regional Change
18940: -7% YoY (Bucks County, PA)
19067: +7% YoY (Bucks County, PA)
Interesting to see these zip codes moving in opposite directions! 18940 saw a noticeable decrease in foot traffic compared to last year, while 19067 experienced a healthy increase. This highlights the diverse dynamics at play within the Bucks County commercial landscape.
Monthly Visitation Trends
18940: Experienced consistent traffic throughout the year, with slight dips in the summer months. Notably, there was a significant increase in visits in November and December compared to the previous year.
19067: Showed a more volatile pattern, with a peak in June and July followed by a significant decline in August and September. However, traffic steadily rose from October through December, ending the year with a significant increase in visits compared to the start of 2024.
Top Properties: All Property Types Combined
18940:
Village At Newtown (Shopping Center)
Newtown Shopping Center (Neighborhood Center)
Village at Newtown South (Neighborhood Center)
ACME Markets (Grocery Store)
McCaffrey's (Grocery Store)
19067:
Oxford Oaks Shopping Center (Shopping Center)
ShopRite (Grocery Store)
Wegmans (Grocery Store)
Shady Brook Farm (Farmers Market)
Lower Makefield Shopping Center (Neighborhood Center)
Top Properties: Retail
18940:
Village At Newtown
Newtown Shopping Center
Village at Newtown South
ACME Markets
McCaffrey's
19067:
Oxford Oaks Shopping Center
ShopRite
Wegmans
Shady Brook Farm
Lower Makefield Shopping Center
Top Properties: Dining
18940:
Chick-fil-A (Fast Food)
Starbucks (Coffee Shop)
Wendy's (Fast Food)
Starbucks (Coffee Shop)
Applebee's (Casual Dining)
19067:
McDonald's (Fast Food)
Starbucks (Coffee Shop)
Firebirds Wood Fired Grill (Casual Dining)
Dunkin' Donuts (Coffee Shop)
Cafe Antonio Bistro & Bar (Casual Dining)
Top Properties: Travel
18917 had no significant Travel properties, so a placeholder for All Property Types appears next to the top Travel properties in 19020.
18940:
Homewood Suites by Hilton Newtown - Langhorne (Hotel)
The Grey Stone Fine Food & Spirits (Event Space)
19067:
Hampton Inn and Suites Newtown (Hotel)
Quality Inn & Suites NJ State Capital Area (Hotel)
Makefield Highlands Golf Club (Golf Course)
Yardley Country Club (Golf Course)
In-Depth Analysis: Top Retail Properties
We meticulously analyzed two key retail properties: Village At Newtown, which is located at 2800 S Eagle Rd, Newtown, PA 18940, and Oxford Oaks Shopping Center, which is situated at 1621 Big Oak Rd, Morrisville, PA 19067. Each of these strategically positioned locations offers valuable insights that are essential for understanding the intricate nuances of local market trends and consumer behaviors. By examining these properties in detail, we can identify patterns that may influence future investment opportunities and operational strategies in the retail sector.
Understanding Your Customers: Unlocking the Power of True Trade Area
The Market Landscape maps show the top properties in each zip code. Village At Newtown leads in 18940, while Oxford Oaks Shopping Center is notable in 19067. The maps also highlight other businesses, indicating these areas are strong retail markets. We used Placer.ai’s Market Landscape tool to analyze where shoppers come from when they visit stores in 18940 and 19067. This tool provides a detailed view of the 'True Trade Area' (TTA), which shows the actual origins of customers based on their home and work locations, not just a simple circle around a business. We also examined the TTA in layers, displaying the 30/50/70 percent zones to better understand shopper distribution. Additionally, we looked at a 50-mile radius to see how the top retail locations are positioned in the region.
Village At Newtown Market Landscape
True Trade Area
Anchored by McCaery's Groceries, Village At Newtown boasts a strong mix of national tenants and local favorites. Its high visit frequency (8.2 visits per visitor) suggests strong customer loyalty. The center benefits from its proximity to major roads like South Eagle Road and the Newtown Bypass, ensuring high visibility and easy access for customers. It's also surrounded by a dense residential area, providing a steady stream of potential customers.
Oxford Oaks Shopping Center
True Trade Area
With ShopRite as its anchor, Oxford Oaks Shopping Center draws a large volume of traffic. However, its lower visit frequency (7.48 visits per visitor) compared to Village At Newtown indicates that it may not be capturing the same level of repeat business. Located on Big Oak Road, the center enjoys good visibility and access from nearby residential areas. It's also close to major highways like I-95 and Route 1, making it accessible to a wider customer base.
Visitor Journeys: Unveiling Traffic Patterns
The Visitor Journey maps offer a dynamic view of how visitors travel to Village At Newtown and Oxford Oaks Shopping Center. The varying colors represent the volume of visitors on each route, with red indicating the highest traffic and purple the lowest. Understanding these routes can give a deeper understanding of visitor behavior by seeing the physical routes they take, and potentially uncover opportunities to partner with other businesses along these routes.
A significant portion of visitors to Village At Newtown come from nearby residential areas, highlighting its importance as a local shopping destination. Popular routes include the Newtown Bypass and South Eagle Road, suggesting that the center draws customers from both the north and south.
While the center draws a significant portion of its traffic from the surrounding residential areas, it also benefits from its proximity to major highways. Popular routes include I-95 and Route 1, suggesting that the center attracts customers from a wider geographic area than Village At Newtown.
Key Takeaways:
Both centers benefit from their strategic locations and accessibility.
Village At Newtown's strength lies in its strong local customer base.
Oxford Oaks Shopping Center's proximity to major highways allows it to draw customers from a wider area.
By understanding the Market Landscape and Visitor Journey patterns of these two properties, investors and developers can make more informed decisions about future investments in the area.
Next Bucks Co. Brawl
For our February face-off, we're heading north to check out the retail scenes in Warrington (18966) and Warminster (18976). These neighboring townships offer a diverse mix of retail, dining, and healthcare options, making them ideal contenders for our next brawl. Stay tuned as we uncover the unique characteristics and hidden gems of these two exciting locations!
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