Philly Data Domination January 2025 Edition: 19146 vs 19139
Welcome back to Philly Data Domination, your source for data-driven insights into the Greater Philadelphia commercial real estate market! In this month's edition, we're diving deep into two distinct zip codes: 19146 and 19139. Using a year's worth of Placer.AI visitation data, we'll uncover key trends and patterns that can inform your real estate decisions.
[Click on images to enlarge.]
Regional Change
The Regional Change map offers a year-over-year perspective on the evolution of foot traffic within each zip code. In 19146, we observe a modest increase of 1% in foot traffic compared to the previous year. This suggests continued stability and potential for growth in this area.
Conversely, 19139 shows a slight decrease of 4% in foot traffic. This indicates a potential softening in this area, and businesses should be aware of this trend when making decisions about expansion or investment.
Monthly Visitation Trends
This chart provides a month-by-month view of visitation patterns in each zip code, broken down by all visits (blue), dining visits (red), and retail visits (green). Both zip codes show fluctuating monthly visit trends across all visits, retail visits, and dining visits, with no clear overall pattern.
19146:
This area experienced a significant peak in visitation during March and April, followed by a decline toward the end of the year. This could be influenced by the academic calendar given its proximity to University City and could also be affected by the weather, suggesting that the area might benefit from seasonal marketing initiatives. For example, there could be an increase in student population during the academic year, or the warmer months may bring more people out.
19139:
This area had steadier traffic through the first half of the year, followed by a peak in August and a sharper decline toward the end of the year. These patterns are important to examine and understand to develop any type of marketing plan. In this case, one potential explanation is there might be more family or community events during the summer months.
These trends emphasize the seasonality or volatility of visitor behavior in each of these zip codes. Understanding these nuanced monthly trends can be valuable for businesses in several ways.
Significance: The differences in monthly trends indicate that businesses should develop marketing and operational plans that are flexible and responsive to these changes. It is important to plan for seasonality based on the data.
Actionable Insight: Businesses in both zip codes can use this data to optimize staffing, inventory, and promotional efforts. Businesses in 19146 might consider marketing initiatives or events during March and April, whereas those in 19139 might plan events around August.
Identifying Key Drivers of Foot Traffic
Top Properties: All Property Types Combined
19146: Lincoln Square, The Fresh Grocer, McDonald’s, Sprouts, Dunkin’ Donuts.
Lincoln Square emerges as the top performer, showcasing its strong appeal as a mixed-use destination. This is followed by The Fresh Grocer, McDonald's, Sprouts Farmers Market, and Dunkin' Donuts, indicating a mix of grocery, fast food, and convenience options in this area.
19139: The Fresh Grocer, Progress Haddington Plaza, McDonald’s, Wendy’s, McDonald’s.
The Fresh Grocer takes the lead, highlighting the importance of grocery-anchored retail in this zip code. Progress Haddington Plaza, McDonald's, Wendy's, and another McDonald's location also rank high, demonstrating the popularity of shopping centers and fast-food options in this area.
Top Properties: Retail
Top Properties: Retail
19146: Lincoln Square, The Fresh Grocer, Sprouts Farmers Market, Wawa, Exxon
Lincoln Square takes the top spot, reinforcing its position as a dominant retail destination in this area. The Fresh Grocer and Sprouts Farmers Market also rank high, indicating the importance of grocery-anchored retail in this zip code. Additionally, the presence of Wawa and Exxon shows the demand for convenience options and fuel.
19139: The Fresh Grocer, Progress Haddington Plaza, Save-A-Lot, Family Dollar, Sunoco
The Fresh Grocer leads the way, followed by Progress Haddington Plaza, highlighting the popularity of shopping centers offering a variety of retail options. Save-A-Lot and Family Dollar also rank high, suggesting a preference for discount retailers in this area. The presence of Sunoco indicates the demand for fuel and convenience options in this zip code as well.
Top Properties: Dining
19146: McDonald’s, Dunkin’ Donuts, Popeyes Louisiana Kitchen, Dunkin’ Donuts, Sabrina’s Cafe
McDonald's takes the lead, followed by two Dunkin' Donuts locations and Popeyes Louisiana Kitchen. This suggests a strong preference for quick-service and fast-food options in this area. Sabrina's Cafe also makes the list, offering a more casual dining option.
19139: McDonald’s, Wendy’s ,McDonald’s, Dunkin’ Donuts, Saad’s Halal Restaurant
McDonald's and Wendy's are the top performers, highlighting the continued popularity of fast-food chains in this zip code. Another McDonald's location and Dunkin' Donuts also rank high, further emphasizing the demand for quick-service options. Saad's Halal Restaurant adds a unique offering to the mix, catering to those seeking halal cuisine.
Significance: The consistent presence of grocery stores and fast-food chains across both zip codes shows that these types of essential and convenient services are key drivers of foot traffic. The data also shows that strip/convenience locations are popular in both zip codes.
Actionable Insight: Businesses can leverage this insight to inform decisions on site selection, retail mix, or competitive strategies. For example, a new grocery store might do well in this area, while a retailer should consider being located in a strip/convenience style area.
In-depth Analysis: Lincoln Square vs. The Fresh Grocer
Placer.ai offers a suite of tools that can enhance the understanding of foot traffic trends and customer behavior. Below is an explanation of the tools, and how they can be used to look at the data in more detail.Let's dive deeper into a comparison of two popular retail destinations: Lincoln Square (1000 S Broad St, Philadelphia, PA 19146) and The Fresh Grocer (5601 Chestnut St, Philadelphia, PA 19139).
Understanding Your Customers: Unlocking the Power of True Trade Area
The Market Landscape maps provide a visual representation of the top properties in each zip code. As mentioned earlier, Lincoln Square dominates in 19146, while The Fresh Grocer leads in 19139. The maps also highlight the variety of other businesses in both areas, reinforcing the idea that these are healthy retail markets.
We've used Placer.ai’s Market Landscape tool to analyze the areas that shoppers are coming from when they visit businesses in 19146 and 19139. This tool allows us to view the 'True Trade Area' or TTA, of a location, which is not just a simple circle around a business, but a custom-drawn shape of where people actually come from, based on their home and work location. We'll also looked at TTA in layers, showing the 30/50/70 percent zones to understand the distribution of shoppers.
In addition to the True Trade Area, we’ll also looked a 50 mile radius to see how the area’s top retail is positioned regionally.
True Trade Area is a powerful analytical tool that undoubtedly warrants a detailed blog dedicated to its intricacies and applications. Understanding the nuances of this concept can significantly enhance decision-making in real estate investments, particularly within the healthcare sector. Let me know in the comments if this is something that you would find useful and informative for your needs.
Visitor Journeys: Unveiling Traffic Patterns
The Visitor Journey maps offer a dynamic view of how visitors travel to Lincoln Square and The Fresh Grocer. The varying colors represent the volume of visitors on each route, with red indicating the highest traffic and purple the lowest. Understanding these routes can give a deeper understanding of visitor behavior by seeing the physical routes they take, and potentially uncover opportunities to partner with other businesses along these routes.
We can see that the red routes, representing the highest visitor volume, are concentrated to the north and south of the property. This aligns with the Journey Direction data, which showed that the majority of visitors come from these directions.
The routes to the east and west have lower visitor volumes, indicated by the yellow and green colors.
Here, the red routes are predominantly to the west, confirming that this direction contributes the largest share of visitors.
The northern routes show a moderate volume of visitors (orange), while traffic from the south and east is lighter (yellow and green).
Insights for Businesses and Developers:
This visualization helps us understand traffic patterns and potential customer origins. Businesses can use this information to:
Target marketing efforts: Focus on areas with high-volume routes (red) to reach the most potential customers.
Optimize store layouts and offerings: Consider the predominant traffic flow when designing store layouts and product placement.
Plan for transportation and accessibility: High-traffic routes may require improved signage, parking, or public transportation access.
What's Next?
Stay tuned for our February edition of Philly Data Domination, where you can explore and compare 19103 (University City) and 19147 (South Philadelphia) to uncover growth and development trends! In the meantime, we encourage you to share your thoughts and questions about the Philadelphia County commercial real estate market in the comments below!
Call to Action
Want to learn more about Lincoln Square, The Fresh Grocer, or another property in the Philadelphia area? Leave a comment or sign up for market reports. Contact us today for a customized report!
Remember, knowledge is power in the world of commercial real estate. Let Philly Data Domination be your guide to success in the City of Brotherly Love.
